Sometimes coming up with content ideas can be the most challenging aspect for business owners so Jen suggests using the platform for at least 20 minutes once a day. If you see a trend doing well, think about how you can put a spin on it to make it specific to your niche If you see a trend doing well, think about how you can put a spin on it to make it specific to your niche and capitalize off the added boost in views for trending content.” “Use trending sounds and hashtags to get even more reach. Jen credits TikTok’s algorithm for helping businesses of all sizes to “reach millions of potential customers based on the quality of their content, not the size of their following.” How to TikTok like Jenįor entrepreneurs who are new to TikTok and wondering where to start growing their brand, Jen recommends picking a niche topic and then posting consistently (5-7 times a week) at the times your followers are most active. Using TikTok as an educational platform, Jen shares tips, insights and opportunities to help anyone looking to work remotely, always aiming to be informative, inspirational and entertaining (her ideal mix!). TikTok is now her biggest social media channel and in August 2020, she gave her third TEDx talk virtually about ways to work online. With over 10M video views, and 2M likes in just under a year, Jen originally started testing remote work content on TikTok and had no idea it would take off like it did. The platform has been a game changer for her business, giving her the space to successfully pivot to remote work at a time when all her travel-related income streams evaporated. Jen Ruiz Ruiz only really started using TikTok regularly when lockdowns began in March 2020. 9 entrepreneurs to follow on TikTok for business advice While the app is fast becoming the must-have tool for businesses, as with anything new, it can be difficult to know where to start! So, we handpicked 9 trailblazing entrepreneurs on TikTok and asked them to share their tips and tools to help you carve a space for your small business on the platform. Not only are they expertly using the platform to grow their business, but what makes them different is that they are helping others around the world build and grow their own successful business too. These new TikTok stars are business owners, coaches and marketing experts-and they have spotted an opportunity to teach by example. More and more entrepreneurs are jumping on this opportunity, making waves as they are taking the TikTok world by storm. The smallest of businesses can achieve astounding social reach and see immediate results. This does wonders for brand awareness and creates more personal engagement opportunities with existing and prospective customers. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Rather than focussing on advertising, brands are creating a following and becoming a part of the TikTok community.īy completing this form, you agree to our Terms of Service and Privacy Policy. Paired with its focus on authentic and unmanicured content, TikTok has provided space for a community where things are less about profit and more about fun and engagement-unlike other social media platforms. TikTok’s algorithm offers business owners a reach beyond any other platform. So, why should your business care about TikTok, you ask? What makes TikTok relevant for me and my business? The platform now hosts an incredible array of educators, business owners, coaches, activists, you name it! 9 trailblazing entrepreneurs on TikTok. The app has evolved alongside its community and the growing opportunity for small businesses has become too great to ignore. Famed for its unparalleled algorithm, it’s not unheard of for people to go ‘ viral’ overnight.īut it’s no longer just for teenagers engaging in dance and lip-syncing challenges. During a time when people were isolated in their homes, the platform offered an avenue for self expression, distraction, and connection when they needed it most.Īs a result, TikTok has become a unique online community with a fast evolving culture. While it’s been growing steadily for a few years, its recent jaw-dropping increase in popularity is undoubtedly connected to the pandemic. There’s no ignoring TikTok’s meteoric rise in the last twelve months.
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